Homes don’t sell themselves. Great Realtors know that creative marketing is the key to selling a home fast and for top-dollar, but it takes a lot to stand out in a hot real estate market. Homebuyers are savvy; they know to look beyond the classifieds for what’s trending in the local housing market.
Looking for inspiration? Here are four creative marketing tips for boosting your home sale.
- Get Online
The internet is the new frontier of marketing. Tech-forward real estate agents know that creating individual websites for each listing is a great way to drive views. Facebook ads, neighborhood-specific blog posts, and amazing professional photography are all great ways to draw attention to a listing online. After all, internet-proficient millennials make up over a third of all of today’s homebuyers.
- Shoot a Virtual Tour
Homebuying is an incredibly emotional experience. Give buyers the ability to feel like they’re inside the home by hiring a videographer to shoot a video tour. Over 50% of buyers say they find them very useful! An immersive, 3D experience allows potential buyers to get a feel for the space, but ensuring the house looks its best is critical. Hire a professional stager to help arrange furniture and declutter, and even to help arrange painters and handymen.
- Direct Mail
Did you know that in many cases, the ultimate buyer of a home already lives in the neighborhood? “Move-up” buyers choose to put offers on local homes because they already love the area and simply need more space or a better layout. Direct mailers are an excellent way to reach these buyers. Postcard-style mailers work best, and they should feature several high-def photos of the perfectly-staged home. Remember, buyers should get the same experience when they physically tour a home that they expect from seeing photos.
- Stage Specifically
Could you turn that oddly-shaped landing into an over-the-top kids’ playroom? Maybe that bonus room would be great as a media room, instead? What about staging the basement to be a fully-functional home gym? Allowing a stager to turn part of your home into a showpiece sets it apart in a sea of 3BR/2BA houses. Buyers might forget the hundredth beige foyer they see, but they won’t forget your Man Cave!
Selling your home takes more than sticking a sign in the yard. Creative marketing strategies can help your house get attention – and showings! – which lead to more and better offers. Talk to your Realtor about what her marketing plan is for your home.
Staging is a critical part of the home-selling process!
Ready to find out more? Reach out to the experts at Creative Home Stagers today for your consultation.