Using Nostalgia to Attract Home Buying Baby Boomers

Nostalgia is a powerful emotion. Psychologists have spent decades studying the effects of nostalgic memories on people’s emotions and behaviors. The idea of nostalgia is bittersweet; true nostalgia…

How Do Baby Boomers Approach Home Buying?

As baby boomers age, they are looking for a change in their housing arrangements. But, boomers don’t want to move into retirement homes - they want a space they can call their own. Hence, many…

The Biggest Housing Trends to Attract Baby Boomers

Building for Boomers? You should know what the second-largest homebuying contingent is looking for. Whether you’re a new developer, a flipper, or just looking to sell your single family home, Baby…