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The Process of Staging a Professional Athlete's Home

In the world of luxury real estate, staging plays a pivotal role in creating a captivating environment that resonates with potential buyers. When it comes to staging homes for professional athletes…

Stage Right, Sell Right: When and Why You Should Embrace Home Staging

When it's time to part ways with your beloved home and find a new place to hang your hat, there's a lot to consider. One of the most important factors in a successful sale is the timing and strategy…

Leveraging Home Staging as a Marketing tool: Gaining a competitive Edge in Real Estate

If you're a Realtor or home builder looking for a competitive edge in your marketing, professional home staging is the answer. Working with professionals to stage a home that's for sale or a model…

How Home Staging Can Elevate Your Listing Video

There are a lot of great ways to get buyers interested in a property that's for sale. As a Realtor, you know one of those ways is through the use of a listing video. The more information buyers can…

How Can Home Stagers Neutralize a Home for Potential Buyers

Professional home staging is a great way to "neutralize" a home that's going up for sale. You want potential buyers to be able to see themselves in the home, and that's hard to do if it's full of a…

3 Reasons Realtors Should Embed Home Staging Costs into Listing Price

According to a new survey from the National Association of Realtors®, 82% of agents agree that staging makes it easier to help potential buyers feel "at home" when showing a house. There's something…

INFOGRAPHIC: How Much Does Professional Home Staging Cost?

Selling a house is about selling the dream of the perfect life to be lived within that new home. To make that dream a reality requires thoughtful home staging—the perfect balance between smart,…

How to Work With Your Home Stager Remotely

You probably know that it’s often harder to sell an empty house than one that has been professionally staged. Although potential buyers don’t want to see a home filled with endless clutter, a totally…

Why Price Points Matter When Staging a Home

According to a study by the National Association of REALTORS®, nearly two-thirds of real estate agents have found that staging a home helps it to sell faster. But not all staged homes are created…

3 Reasons Professionally Staged Houses Will Sell Faster this Summer

The temperature isn't the only thing that heats up in summer. Real estate listings heat up as well. Even in a slower market, people tend to list more in the summertime. So that means a lot of…