As a Realtor, you know the value of a good open house to bring in potential buyers and get them interested. But what's the best way to create the look and feel you're going for?
Here are six of the best tips for your next open house, so you can give anyone who stops by some great reasons to choose that specific house as their new home.
1. Advertise Ahead of Time
You want to attract as many people as possible, and a great way to do that is to make sure you advertise the open house on social media. Also, include it on your real estate blog and all the bigger sites for listings, such as Realtor.com, Trulia, and Zillow. If you create a Facebook event, you can also get an idea of how many people are interested.
2. Use Physical Signs on the Open House Day
On the day of the open house, make sure to put up some physical signs. While most people will find it from the online information and GPS, you may attract some additional interest from people driving by for other reasons. You'll also make it easier for people who planned to come to your open house to find it quickly.
3. Make it Smell Great
Scent is very powerful, and you want the home to smell fresh and clean. Some agents bake cookies or a pie. Others bring candles or room sprays. It's important to avoid any heavy perfumes or strong odors, as that could be off-putting. Too strong of a perfume scent could even cause problems for potential buyers who have allergies or are otherwise sensitive to smells.
4. Hire a Professional Staging Company
In addition to having the home smell great, you also want it to look great. That's where a professional staging company comes in. Stagers will ensure the house looks move-in ready, much like a model home. There won't be any clutter or personal items, and that helps potential buyers see how they could make the house their home.
5. Provide Feedback Forms
Feedback matters, and you want to make it easy for everyone who visits the house to provide their thoughts. If there are negative comments, that gives you a great idea about how you can change things for the next one. Positive comments let you know you're doing something right.
6. Have Information at the Ready
Make sure you have printouts of the listing information and details for the home. Not everyone does all their home shopping online, and having a physical copy they can refer to while they look around can help. It also reduces the number of times you have to answer the same questions about the house as people come and go.
A Great Open House Can Mean a Quick Sale
You can make your open house a great one by following these simple tips. When a home is professionally staged, smells inviting, and is well-advertised, that goes a long way toward getting it sold.